> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.wordze.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# How To Optimize Already Existing Content?

In the members area, select **Content Editor** and click on the **New** button located at the top right of the page.

![](https://storage.crisp.chat/users/helpdesk/website/b9f735e597e06800/image4_1hsfpnp.png)

You will be shown a pop up form, complete the form and provide primary keyword, secondary keyword (optional), select Project, Content URL (if content has already been published) and the Country and Language that you want to rank for. Click **Next Step**.


![](https://storage.crisp.chat/users/helpdesk/website/b9f735e597e06800/image5_pola2i.png)

### Select Competitors

Based on the keywords entered, our system will provide you with Google’s Top 10 results (both organic and paid), together with their Content Grade, Word Count, Readability Level as well as numbers of Headings, Links, Images, Paragraphs and Bold Words for each result.


![](https://storage.crisp.chat/users/helpdesk/website/b9f735e597e06800/image3_amyp7l.png)


You will also be provided with the average word counts, average readability level, average keyword frequent as well as a Rank and Content Correlation Graph. All this data can then be used to help you select which competitors you want our AI to use as reference for your article. Select the articles you want to use and click **Next Step**.


![](https://storage.crisp.chat/users/helpdesk/website/b9f735e597e06800/image2_1bezstd.png)

In the **Content Editor,** you will find the text of the article for the URL provided together with an analysis of the content. 

![](https://storage.crisp.chat/users/helpdesk/website/b9f735e597e06800/image1_rphctl.png)

If the content has not been published, you can simply copy and paste the content into the Content Editor.

Thereafter follow the steps as set out under **Optimize Article, Generate SEO Meta** and **Publish Article** in the article [How to generate content with the help of AI](https://help.wordze.com/en/article/how-to-generate-content-with-the-help-of-ai-1f7wziu/).